Build authority your competitors can't replicate

Market-leading B2B tech brands don’t own the conversation by accident. They build authority with a clear point of view, credible evidence, and programs designed to compound over time.

Redpoint helps B2B technology companies turn original research, thought leadership, content, and sales enablement into visibility, credibility, pipeline, and sales.

We specialize in research programs for B2B tech companies in areas like cybersecurity, IT, data and AI infrastructure, and SaaS

Authority creates measurable business outcomes

When companies become trusted voices in their market, research doesn't stop at a report. It drives media coverage, buyer confidence, organic visibility, and sales conversations.

Is your expertise translating into market authority?

Every B2B technology company is publishing content. Far fewer are building lasting market authority.You may be publishing consistently and still facing familiar challenges:

  1. Your content isn't generating the visibility, trust, or engagement it should.
  2. Sales lacks credible proof points that accelerate buyer confidence.
  3. Thought leadership isn't translating into media coverage, analyst attention, or market authority.
  4. Leadership is asking for clearer evidence that marketing is influencing pipeline and revenue.
  5. Competitors with stronger narratives — not necessarily better solutions — are becoming the default voices in your category.

97% of B2B buyers say original research influences their vendor decisions.

Get the Research

Redpoint Insights helps you build a point of view your market can't ignore

  • “Having Redpoint create an original research report for us is definitely one of the most successful things we did. It’s brought in double to triple the prospects compared to other campaigns and helped us gain recognition as a brand in our industry.”

    Dominic Spencer-Hendren
    Dominic Spencer-Hendren Content Marketing Manager, Industrial Physics
  • “Redpoint is incredibly organized and detail-oriented to the point where they ask, have you thought about this or that?  I don’t get asked these questions from our other vendors usually, and it’s really interesting to have a full conversation about what we want to do to hit our marketing or PR goals.

    Gina King
    Gina King formerly Senior Communications Specialist, Zapier
  • “Having a partner who understands our space and can turn complex data into clear, credible stories has made a huge difference. The reports support PR, marketing, and sales, and give our teams confidence in the story we’re telling.

    Becca Thies
    Becca Thies Senior Manager of Content Marketing, SpyCloud

A strong POV is how authority gets built

  1. Build your POV

    We identify the narrative your market needs to hear and that your competitors aren't telling.

  2. Gather the evidence

    Proprietary data collection and rigorous analysis that gives your POV credibility no one can copy.

  3. Shape the story

    We turn data into a clear, persuasive narrative — report-ready, press-ready, and sales-ready.

  4. Activate across channels

    PR angles, demand gen assets, sales tools built in from the start — not figured out after launch.

How we build authority and drive results