Redpoint is a boutique research and content agency for B2B tech companies. For over a decade, we’ve helped clients build credibility, earn authority, and drive pipeline through research-backed content. We stay intentionally small so every client works directly with senior strategists, every project gets real attention, and every partnership is built on clear communication, reliable execution, and meaningful results.
In rock climbing, to “redpoint” a route means to send it cleanly — no falls, no rests, just precise execution from bottom to top. But a redpoint also means it isn’t your first attempt. You’ve studied the route, worked the individual moves, built the muscle memory, and developed the judgment that only comes from deep, repeated practice — until the climb finally comes together.
Founder Becky Lawlor has been climbing for over 30 years, and that discipline is what she named this agency after. The work we do for clients — research strategy, narrative development, technically demanding content, rigorous data analysis — takes the same kind of depth. It’s built through repetition, refinement, and the judgment that only comes from doing the work again and again.
Becky founded Redpoint Insights after 15 years helping B2B tech brands—from startups to Fortune 500s—create original research and thought leadership that builds market authority. She's designed research programs for companies like Adobe, Zapier, Automox, and JumpCloud. She brings deep expertise in original research design, data storytelling, and long-form content strategy, and clients have reported 2–3x more leads and significant gains in media coverage and engagement.
She works closely with every client and leads all research design and methodology.
Director of Content & Strategy
Director of Content & Strategy
Global leader with 9+ years across tech, media, and education. Jadene builds and leads multilingual content teams and systems, uses AI to scale, and turns complexity into clear, high-impact work.
Senior content writer & strategist
Senior content writer & strategist
Detail-driven B2B writer and editor with 8+ years across tech, healthcare, and professional services. Isobel turns complex topics into clear, strategic, and approachable content.
Operations Manager
Operations Manager
Ulla keeps Redpoint running smoothly, managing operations, optimizing workflows, and building smarter systems that scale. She keeps projects, tools, and teams in sync.
Senior analyst
Senior analyst
Joanne leads Redpoint’s data team, bringing expertise in survey methodology, quantitative analysis, and evaluation. She turns complex data into clear insights, stories, and processes.
Senior analyst
Senior analyst
With 15+ years across B2B and B2C research, Malina brings deep expertise in survey design, data analysis, and storytelling, turning complex studies into clear, actionable insights.
Programmer
Programmer
David brings cross-industry research expertise, specializing in survey programming and mixed-method studies. He combines quant and qual skills with precision and adaptability.
“What I really appreciated was Redpoint’s work style and approach. We have a tendency to circle and spin, but Redpoint kept us on task. They listened and then moved the ball forward and did it with grace.”
“Redpoint had a really good checklist… hit every milestone and didn’t miss a deadline.”
“The data is trustworthy, well-phrased, accessible, and compelling. Why wouldn’t we want to put our name on something so impactful?”
