New Research from Redpoint Insights
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85% of marketing teams can't prove content drives revenue. Here's what the other 15% do differently.
We surveyed 252 marketers and marketing leaders at U.S. technology companies. Among the 15% who can demonstrate content’s business impact, three things stand out:
89%
say Sales frequently uses their content vs.73% overall
59%
measure or explore pipeline or revenue influence vs. 38% overall
68%
use proprietary data as evidence vs. 40% overall
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