In a market flooded with AI-generated content and recycled third-party data, proprietary research is one of the few advantages competitors can’t copy.
Redpoint designs and fields original research for B2B technology companies, then turns the findings into reports, thought leadership, PR opportunities, sales assets, and content that drive visibility, credibility, pipeline, and revenue.
Most research projects answer questions. The best research programs change minds.
Too often, the survey goes out before the story is clear, the questions focus on collecting data rather than generating insight, and the final report becomes a one-time asset that struggles to gain traction beyond launch.
We take a different approach.
Before a single question is written, we define what your research needs to prove, what assumption it should challenge, and what your audience needs to understand differently. The methodology, questionnaire, analysis, and reporting are all designed to build a credible, evidence-backed position your market can trust.
Working with data no one else had was incredibly exciting. These insights helped us build numerous resources for our target audience to help them make the best decisions for their team. Knowing we were providing content backed by research made us feel confident in our marketing strategy.
If we wanted analysts, PR, and external people to focus on what we were writing, we had to do something that was more thought-provoking and thought leadership in nature.
We’ve gotten feedback saying that we’re head and shoulders above our competition because we provided our selling partners with something really useful that they can use with their customers to display their expertise.
"Nearly 1 in 2 B2B marketing teams actively attribute direct revenue and pipeline influence to their original research"
How a research program comes together
We define the story your research needs to tell before we write a single survey question — what to prove, what to challenge, and what your market needs to understand differently.
Methodology, audience sourcing, and questionnaire design built around your objectives and audience — designed to produce findings that are credible and compelling.
Rigorous data QA, segmentation, and insight development that transforms survey responses into a clear, evidence-backed position — not a data dump.
A flagship report, headline insights, and campaign assets designed to support PR, thought leadership, demand generation, and sales conversations from day one.
Testing & Measurement Technology
A single research program turned proprietary industry data into a flagship report that earned widespread media coverage, reached 2.5 million readers, and opened speaking opportunities the team hadn't been able to access before.
3x more leads in one month vs. the entire prior year
Original research gave the sales team proof points that changed how buyer conversations moved forward — and produced pipeline results in a single month that outpaced the full prior year.
$257K in influenced ARR and 23 closed deals.
Proprietary data that helped sales reinforce the business case for their product investment — and turned research findings into a direct driver of closed revenue.
We start with the story you want to explore. Before designing the survey, we work with you to identify the questions worth answering, the assumptions worth testing, and the conversations you want to lead. We can also build in maturity models, ROI frameworks, benchmarks, and other analytical approaches that give the research more depth and create multiple ways to uncover a meaningful story. The data won’t always validate every hypothesis, but because we do the strategic work upfront, there’s always something credible, useful, and genuinely insightful to say to your market.
There’s no one-size-fits-all answer. Our B2B research typically ranges from 100 to 1,000+ respondents. We help you determine the right sample based on your budget, audience, research goals, and the level of statistical confidence you need. We also consider how you want to use the findings. For example, whether you’ll want credible comparisons by industry, region, company size, or other segments. The goal is to find the right balance: a sample that makes your research credible while giving you enough depth to create multiple stories, cuts of the data, and content assets that extend the value of your investment.
You own the research and receive the full dataset in a format you can easily analyze and reuse. There are no restrictions on how long you can use the findings, where you can publish them, or how you can build on them. We’ll also recommend ways to extend the value of the research through derivative content, follow-on programs, and annual benchmarks.
Timelines depend on the scope of the research and the deliverables you need. A comprehensive research program typically takes four to eight weeks from kickoff through final deliverables, allowing time for strategy, survey development, fielding, analysis, and content creation. For more focused needs, we also offer streamlined research options designed around a narrower set of questions and deliverables that can be completed in as little as one to two weeks.
We don’t provide PR outreach, but we design research with media potential in mind and often work with PR teams from the onset. That includes identifying newsworthy angles upfront and developing credible, compelling findings that give journalists and industry audiences something worth talking about. Many clients then work with their internal communications teams or PR agencies to pitch the research.
For example, research we developed with Industrial Physics generated 80+ media placements and reached more than 2.5 million readers.
A single research program can fuel months of additional content, from articles and thought leadership to sales enablement, social campaigns, webinars, and more. We can build that activation into the initial program or help you develop derivative content after the report launches. We’ll also help you identify the strongest opportunities in the data so you can get more mileage from your research investment.
