New Report: Discover the four credibility signals 250 B2B buyers say make content worth trusting. Download Now
New Report: Discover the four credibility signals 250 B2B buyers say make content worth trusting. Download Now
Original survey-based research is one of the top-performing types of content B2B tech brands can publish. For many of our clients, it’s one of the most valuable marketing assets they’ve invested in.
We combine our deep B2B research and content marketing knowledge with strategic and tailored guidance. We ensure you ask the right questions and come away with interesting data that drives greater engagement with your content, elevates your brand authority, and offers new insights into your audience.
"Having Repoint create an original research report for us is definitely one of the most successful things we did last year. We've received a lot of media coverage from it, we've been able to speak at events we haven't been able to before, and it's brought in double to triple the prospects compared to other campaigns we've run.
Many large research firms come with a large price tag and a cookie-cutter approach. Our clients say they chose Redpoint over these firms because:
We craft a customized research strategy to meet your specific goals, help you find and survey the exact B2B professionals you want to survey—no cookie-cutter audiences—and we work with you every step to ensure quality data with interesting findings.
It’s easy to end up with boring data if you don’t have expertise in data and storytelling. We have both, and the result is compelling data and content that will achieve your marketing goals—all without the large agency overhead.
We help you set the strategy, find your audience, ask the right questions, get the most insights from your data, and go to market with compelling content—all while providing a highly responsive and communicative client experience where deadlines get met.
After speaking with a number of research vendors, we chose Redpoint because we felt like they could provide the kind of tailored service that we needed. What they offered in terms of prior experience, approach, process, and deep survey knowledge was exactly the expertise we were looking for. We really enjoyed working with Redpoint, and the results have given us so much scope for developing thought leadership content as well as helping to validate use cases and product development as we grow.
We work with B2B tech companies who want to survey B2B professionals who work in niches like IT, marketing, DevOps, data management, HR, customer service, retail/e-commerce, CPG, manufacturing, logistics & operations, and more.
We provide an end-to-end service that delivers insightful data and engaging content showcasing your thought leadership.
Want to take a quick “pulse” on your audience or an industry trend? Get everything in our In-Depth Custom B2B Research package, but on a faster cadence and with a smaller set of data insights.
Surveys aren’t the only way to uncover unique insights. Here are some of the other ways we can help:
Need guidance before committing to a research project? In this road mapping engagement, we’ll:
"It was a lot easier, and it was pretty much night and day from our previous vendor. Redpoint is incredibly organized and ask have vou thought about this or that? I don't get asked these questions from our other vendors usually, and it's really interesting to have a full conversation marketing or PR goals."
Identify your research goals and develop an engaging storyline
Gain clarity on who you’ll survey and find your audience
Use best practices to craft a survey that will deliver impactful insights
Run your survey through a multi-step testing and quality control check
Monitor the data collection process
Validate results and customized analysis to dig up more insights
Get the results of your data delivered in a digestible format with key messaging and storylines
Custom content based on your data that drives results
